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The modern lingvodidactic and teaching methodology of foreign language are in search of new approaches to the phenomena of language and the speech in the course of training. In this paper it isoffered to solve methodical problems of teaching through linguistic approaches. Actual concepts of modern humanitarian researches is the concept of the speech genre presented in M. M. Bakhtin's papers.The genre orientation approach developed in this work is that the speech genre is offered to be used as unit of assimilation of language. In the paper the system the genre orientation exercises is given. This system of exercises gives the chance to influence process of formation of skills and abilities of reading in nonnative language.