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This article is devoted to the study of the phenomenon of "patriotic graffiti" in the aspect of a new ideological public imagery formation; also the questions of expropriation tactics of street art and the term "graffiti" are considered."Patriotic graffiti" apparition caused great public and media response: media publications, online publications, stories and entire programs on TV, and the status of discussion on the social networks. At the same time, this scientific socio-cultural phenomenon was outside the scope of research interests. Also the image of street art as an independent people’s statements; murals as the most democratic form of retransmission and fast images; effective forms of representation of the image; popularity of street art on the Internet; the common use of the term "graffiti" in respect of all non-classical contemporary murals were considered.