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The research focuses on the priorities in social and economic development of those areas in Russia that are considered single-industry towns. We show that it is difficult to attract efficient residents and investors there. The paper also discusses the possibility of synergy provided by the benefits of priority social and economic development area and cluster approach to support the development of these areas in single-industry towns. Factors of sustainable development of intraregional industrial clusters of a priority social and economic development area in Russian single-industry towns are systematized, their mutual influence is determined. The influence of a priority social and economic development area on improving sustainable development factors relevant for industrial innovation clusters viewed as potential residents in this area are considered on an example of the single-industry town of Yurga (Kemerovo region).