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It is vitally important for a country to ensure stability and provide constant growth of economy in contemporary world. The key factor of economic growth is innovative activity which leads to scientific and technological progress. This article describes the main role of innovative activity and idea selecting process in enhancing competitiveness of a company. It is difficult to choose among the big range of ideas the right one under the conditions of resource limits. In this way the article gives several methods for evaluating ideas. Such methods are extremely useful for governance, technoparks, commercialization offices and companies with innovative activity.