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This article is devoted to the analysis of the essence, functions and types of prices. The object of research is the production activity of a conditional enterprise, expressed by the calculation of its production efficiency. The study of this direction in the modern market economy is relevant, as the price serves as one of the fundamental economiccategories that regulate individual segments of the organization of production and sale of consumer goods, works, services in a market economy. Price is an objective indicator that is formed on the market as a result of the combined effect of objective economic laws: the law of supply and demand, the law of competition and the law of cost. It showsthe quality level of the products produced, as well as the efficiency of the use of human and material resources by the enterprise for the production of this volume of products. The price of the product is the decisive factor directly influencing the results of production, financial activity and profitability of the enterprise's business, also has a greatinfluence on the results of production and financial activities of the enterprise.