The rising and development strategy of Chinese advertising with Chinese elements / Zhang Yinyin ; sci. adv. T. V. Kalashnikova
Язык: английский.Страна: Россия.Серия: Management, economy and innovationsРезюме или реферат: China is one of the oldest countries all over the world. There is no doubt that, in China, advertising has a long history and has its own culture and elements. However, during a long period before, the mode of Chinese advertising had followed western countries and lost its way. Now, as the quick development of Chinese economics, here comes a critical moment for innovation and rising of Chinese advertising..Примечания о наличии в документе библиографии/указателя: [Библиогр.: с. 517 (12 назв.)].Тематика: труды учёных ТПУ | электронный ресурс | китайская реклама | реклама | китайские элементы | Китай | экономика | инновации Ресурсы он-лайн:Щелкните здесь для доступа в онлайнНет реальных экземпляров для этой записи
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[Библиогр.: с. 517 (12 назв.)]
China is one of the oldest countries all over the world. There is no doubt that, in China, advertising has a long history and has its own culture and elements. However, during a long period before, the mode of Chinese advertising had followed western countries and lost its way. Now, as the quick development of Chinese economics, here comes a critical moment for innovation and rising of Chinese advertising.
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