Заглавие с титульного экрана

[Библиогр.: с. 506 (4 назв.)]

The paper presents the direct interconnection between color, design and psychology on the basis of theoretical and historical analysis. It describes the peculiarities of how peopleperceive color. In the paper some of the historical details concerning the way our ancestors used color are presented and the modern scientific discoveries in the field of psychology, which give the evidence of the great psychological, emotional and physical influence of color on a person are shown as well. The paper discloses some design features related to this effect, i.e. modern designers use peculiarities of color perception, for example, in the design of advertising by sending certain signals to the potential buyer, to choose a particular product. The significance of the primary colors used in advertising design (red, yellow, green, blue, brown, black) is stated briefly. The paper summarizes the results of the work carried out in this regard.