Title screen

[References: p. 505-506 (32 tit.)]

The study of the concept hometown, reflecting national pictures of the world of different ethnic groups, appears to be animportant research problem in modern culture study. It is a well-known fact that concepts differ between nations, cultures andperiods of time in their content which is socio-culturally determined. The topic of the research is considered relevant due toculture bearers’ awareness of the phenomenon of hometown as well as the fact that the process of urbanization can be treatedas one of the main global tendencies in the present-day society. The experimental study, dealing with the description andanalysis of the content of the concept hometown, which is complex in nature, reveals similarities and differences in theperception of hometown in German, Russian, and Vietnamese cultures. In particular, most common and most frequentassociative features of the image under study, discovered for the three cultures, include close people, specific landscape,cultural environment, local cuisine. The distinctive features of the image tend to demonstrate differences in the perception ofhometown, which can have social, economic and demographical explanation.