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This article discusses the role of the post-industrial structures and the values associated with the formation of the creative class in the developed world, аnd the formation of the innovative economy. The formation of the creative class has had a decisive influence on the spread of new technical systems aimed at the response "activity" on the part of consumers, and on the organization of joint activities in their operation. Smart grids is one of the examples of such technical systems. In our analysis, we focused on identifying the correlation between the characteristics of the smart grid and the content value imperatives of the creative class, which could act as an emerging stimulus and development of such systems. We believe that the use of such technical systems in Russia is possible only as a result of the changes in the values of modern society, which are associated with the formation of the creative class.