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Studying the identity issues occupies one of the leading positions in Russian and world humanitaristics. The approaches to understanding the essence of ‘corporate identity’ phenomenon are different. Within the frames of the first approach, corporate identity is considered as a part of professional identity. The issues of corporate and professional identities from the point of personality socialization and personality’s professional growth (R.B. Berns, V.A. Yadov, E.R. Ahmetshina, O.L. Leybovich). Within the frames of the second approach, corporate identity is examined as an integral part of corporate culture and corporate social responsibility (M.I. Gomboeva, G.G. Djavadyan, T.B. Sergeeva, O.I. Gorbatko, M.I. Belyaeva, I.G. Gonoshilina). Within the frames of the third approach, corporate identity is studied in the context of social identity (I.G. Zotova, R.Y. Tsibrienko, E.R. Popova). Within the frames of the fourth approach, the researchers (S.A. Lipatova, A.S. Kupriyanova, R. van Dick) study the corporate identity of various professional groups.