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The paper addresses the problems of political modeling and analysis. It brings up issues of political discourse and namely of political parties programs. The authors examine the means of expression of the future model and characterise it. They deal with methodological basics of the image of the future modeling, they analyse the representation of the model of the future in political parties programs. The authors approach the problems of ideology in the context of the future planning and modeling, they examine a conceptual and comprehensive structure of a party program. The model of the future has a key position in the program of a political party. The pertinent model of the future proposed by the political actors can largely influence and improve political and social wellbeing.