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The article analyzes the process of formation of cognitive management strategies in knowledge society. The specific character of these strategies is identified, its potential is characterized. The article touches upon the issue of meaning of management through knowledge arrays as a relevant impact resource. We outline the idea that the problem of inevitable knowledge obsolescence can find its effective solution through addressing to the mechanisms of innovative development. In social systems by virtue of the ability of innovation to generate the opportunity to adapt to a situation, where environment has a high level of dynamics and risks complexity, in knowledge society the ideas of innovation manifest themselves in all social spheres. It is proved that evaluation of the role of innovation, proposed in the problem field of cognitive management, creates preconditions for relevant assessment of knowledge as a dominant factor of social development and dominant values of knowledge society, as well as gives an opportunity to evaluate adequately the status of knowledge in value increasing of individual intellectual potential.