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The region’s level of social and economic development depends mostly on the quality of human capital, which in its turn is determined by the quality of life. Recreation is essential for people to restore their work capacity and plays an important social and economic role as it contributes to the labour productivity increase. Currently in Russia, and in Siberian Federal District in particular, tourism and recreation areas are being intensively developed through budget and non-budget financing. However, the majority of projects lack ecosystem services assessment, which might cause financial risks for project implementation, as well as conflicts with the inhabitants. The paper establishes that it is necessary to use a complex approach to the project development, which implies ecosystem services assessment via socioeconomic methods.