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[References: 10 tit.]

In practice, the welfare modeling is complicated by the need for the appropriate comparison of objective indicators and subjective estimates. The paper presents the methodological approach to this problem that allows carrying out a complementary and self-consistent analysis of objective indicators and expert estimates. The main idea of this approach is the use of the term model and such concepts as ‘adequacy of the model and the object’ and ‘identity of the model and the object’ for posing the problem of the integrated modeling of the object. The integrated model is suggested herein as a target structured description of the object which underlies the expediency of carrying out estimation, measurement, and optimization of the welfare policy in relation to older people. The research includes methods of modeling, explication and comparison.