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[References: p. 423 (7 tit.)]

The present paper considers the issues of the education system influence on all the life spheres of society, implementation of media-education strategy by means of modern information technologies web2.0 with application of webquest within development of high-tech information educational environment. At present it is evident that the future of the Russian society is connected with development of innovation-based economy which is impossible without modernization of the system of professional education. These issues are relevant nowadays as informatization process influences the society life greatly. This influence rests on primarily the role of "knowledge" factor in all the service sectors and society activity performed by means of mass media. Wide expansion of media in education process has lead to change in the fundamental concept of education – new strategies appeared: media-education, distance education and open education. In this respect there are many questions, and efficient use of mass media technologies within the frameworks of implementing new strategy of media education is one of the main issues among them.