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Investment Policy of a company and its analysis a topical issue at the moment due to the fact that investment policy is of major importance for the implementation of the company's core activities and its future development, regardless of its size, the branch of industry it operates in orientation and other factors. This policy determines the investment decisions and the ways to implement the most efficient ways to improve and increase the production process, scientific, technical, and financial capabilities, as well as achieve financial stability and create conditions for the development in the future. Favorable investment policy enhances benefits of companies in the sales market and thereby increases their competitiveness. The main methods of evaluation of company's investment attractiveness make it possible to increase the cost-effectiveness of investing in the production process. The article explains the expediency of investment to conduct a comprehensive assessment of investor friendly policies in a commercial organization. The considered groups of indicators determine their effectiveness, profitability and the achievement of the goal - receiving profit.