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The paper considers a new model of economics - the model of circular economy (CE) that integratesenvironmental protection and economic efficiency in order to reach goals of sustainable development.The model of circular economy suggests to create virtuous loops into the system of economics and newways of societal progress and reaching for success that involve radical structural changes in conception,production and consumption of goods and services in the global economy. The present article describesthe main problems for integration of circular economy into society. The authors of the paper explore anapproach of responsible research and innovation (RRI) to discuss possible solutions convenient forcircular economy integration by different actors of society. Responsible research and innovation approachis a new way on how scientists, entrepreneurs, politics and citizens, which exert a strong influence overhuman development can assemble theirs strengths to reach common objectives for a better future.