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The article deals with the organization of project training within the university education through the construction of individual educational routes. The authors believe that the value orientationsand the motivationsystem are not only interrelated, but also mutually influence each other, which confirms the need to study value orientations when building an individual route. Based on the Milton Rokich questionnaire, the authors identify three groups of students based on their value orientations. The stages of building individual educational routes are also presented.