Strategic visitor flows and destination management organization / R. Baggio, M. Scaglione

Уровень набора: Information Technology and TourismОсновной Автор-лицо: Baggio, R., Italian expert, philosopher, Professor of Tomsk Polytechnic University, candidate of philosophical Sciences, 1951-, RodolfoАльтернативный автор-лицо: Scaglione, M., MiriamКоллективный автор (вторичный): Национальный исследовательский Томский политехнический университет, Школа базовой инженерной подготовки, Отделение социально-гуманитарных наукЯзык: английский.Резюме или реферат: The relevance of the monitoring of visitor flows (VF), namely the general or aggregate patterns of travellers’ movements in a given area is twofold. On the one hand, they are relevant for the spatial description of travel networks. On the other hand, VF patterns are challenging traditional organization of destination management (DM) and are becoming a strategic tool. VFs are useful for reshaping the DM organization’s governance model from a static-central model to a dynamic network. The aim of this research is to estimate SVF using the data movement recorded by a test carried out with an anonymised and highly aggregated mobile phone data set, provided by Swisscom—the major Swiss mobile company. This research sheds some light on the relevance of VF in the understanding and improving of DM organization governance. Furthermore, it provides evidence of the existence of SVF at different levels of geographical scale obtained by network analysis techniques..Примечания о наличии в документе библиографии/указателя: [References: 53 tit.].Аудитория: .Тематика: электронный ресурс | труды учёных ТПУ | spatial movement patterns of travellers | network models | mobile phone data | third Generation DMO | перемещения | сетевые модели | мобильные телефоны | посетители | организация управления | дестинации Ресурсы он-лайн:Щелкните здесь для доступа в онлайн
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[References: 53 tit.]

The relevance of the monitoring of visitor flows (VF), namely the general or aggregate patterns of travellers’ movements in a given area is twofold. On the one hand, they are relevant for the spatial description of travel networks. On the other hand, VF patterns are challenging traditional organization of destination management (DM) and are becoming a strategic tool. VFs are useful for reshaping the DM organization’s governance model from a static-central model to a dynamic network. The aim of this research is to estimate SVF using the data movement recorded by a test carried out with an anonymised and highly aggregated mobile phone data set, provided by Swisscom—the major Swiss mobile company. This research sheds some light on the relevance of VF in the understanding and improving of DM organization governance. Furthermore, it provides evidence of the existence of SVF at different levels of geographical scale obtained by network analysis techniques.

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