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The paper discusses theoretical and practical approaches to forming hard and soft skills required for university graduates` employability enhancement. It is revealed that students` entrepreneurial environment being formed within the university provides further possibilities to develop professional and social and personal competences in students, it also influences students` self-identification as well as their motivational predisposition to professional performance. Based on the results of the conducted questionnaire surveys among students involved in innovative entrepreneurial track of the university (in international programme Enactus, in particular) the viability of students` work in social and entrepreneurial projects is justified from the point of view of acquiring unique real life experience, development of strong business and leadership abilities, sense of responsibility and commitment to serve the society.