000			02360naa2a2200457 4500
001			578276
005			20231030032600.0
035			_a(RuTPU)RU\TPU\prd\277848
035			_aRU\TPU\prd\277847
090			_a578276
100			_a20180621a2018 k y0rusy50 ba
101	0		_aeng
102			_aRU
135			_adrcn ---uucaa
181		0	_ai
182		0	_ab
200	1		_aPhilosophical aspects of personal branding in the context of informationculture and social nets (through the example of Instagram platform) _fМ. Khaldeeva
203			_aText _celectronic
215			_a1 файл (166 Кб)
225	1		_aСоциологические науки
230			_aЭлектронные текстовые данные (1 файл : 166 Кб)
300			_aTitle screen
320			_a[References: 17 tit.]
330			_aThe article reveals the issue of the concept of personal branding in the context of information culture, social nets and social media. The relevance of the article is reasoned by the growing interest towardspersonal branding and people’s tendency to turn to commodity their personality, knowledge and experience in digital world. The general definitions of the process of commodification and personal branding aregiven. The due consideration is given to the manifestation of personal branding on the platform of Instagram. The author emphasizes the role of personal branding under the modern market conditions,created with the help of smart and digital technologies in the context of globalized world.
461		1	_0(RuTPU)RU\TPU\prd\225573 _x2312-2978 _tJournal of Economics and Social Sciences _oelectronic scientific journal _d2012-
463		1	_0(RuTPU)RU\TPU\prd\277806 _t№ 12 _v[5 p.] _d2018
610	1		_aтруды учёных ТПУ
610	1		_aэлектронный ресурс
610	1		_apersonality
610	1		_abranding
610	1		_aInstagram
610	1		_ainformation culture
610	1		_aличность
610	1		_aбрендинг
610	1		_aинформационная культура
700		1	_aKhaldeeva _bМ. _gMarina
712	0	2	_aNational Research Tomsk Polytechnic University (TPU) _2stltpush _3(RuTPU)RU\TPU\col\18773
801		1	_aRU _b63413507 _c20090623 _gPSBO
801		2	_aRU _b63413507 _c20180718 _gPSBO
856	4		_uhttp://earchive.tpu.ru/handle/11683/49534
942			_cBK