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200 1 _aFast food and the semiotics of gastronomy
_fE. V. Fell, N. A. Lukianova
203 _aText
_celectronic
300 _aTitle screen
320 _a[References: p. 71-73 (42 tit.)]
330 _aNourishment stands apart from other physiological events: whilst we normally exercise discretion in relation to bodily functions, food consumption takes place in public. We dine, snack and nibble in front of others, and the imagery associated with food takes on the manifold of meanings—religious, cultural, historic and so forth. Gastronomic practices unite or divide people, and as such are a powerful communication tool. As the twenty-first century confrontational stance between fast food and family meal traditions intensifies, we investigate fast food’s visual imagery and its ability to attract consumers.
330 _aLa nutrition se distingue d'autres evenements physiologiques: alors que normalement nous exercons avec discretion les fonctions corporelles, la consommation d'aliments a lieu en public. Nous mangeons, prenons une collation et grignotons devant les autres, et l'imagerie associee avec la nourriture prend une multiplicite de significations: religieuses, culturelles, historiques, etc. Les pratiques gastronomiques unissent ou divisent les gens, et sont en tant que telles un puissant outil de communication. Alors qu'au 21eme siecle la confrontation entre le fast-food et le repas traditionnel en famille s'intensifie, nous enquetons sur l'imagerie visuelle de la restauration rapide et sa capacite a attirer les consommateurs.
333 _aРежим доступа: по договору с организацией-держателем ресурса
461 _tESSACHESS – Journal for Communication Studies
463 _tVol. 8, iss. 2 (16)
_v[P. 59-73]
_d2015
610 1 _aэлектронный ресурс
610 1 _aтруды учёных ТПУ
610 1 _aфаст-фуд
610 1 _aсемиотика
610 1 _aгастрономия
610 1 _aвизуальные образы
610 1 _aпитание
700 1 _aFell
_bE. V.
_cspecialist in the field of law
_cAssociate Professor of Tomsk Polytechnic University
_f1975-
_gElena Vladimirovna
_2stltpush
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701 1 _aLukianova
_bN. A.
_cspecialist in the field of psychology and law
_cProfessor of Tomsk Polytechnic University, Doctor of philosophy sciences
_f1971-
_gNatalia Aleksandrovna
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712 0 2 _aНациональный исследовательский Томский политехнический университет (ТПУ)
_bИнститут социально-гуманитарных технологий (ИСГТ)
_bКафедра социальных коммуникаций (СК)
_h7597
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801 2 _aRU
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_c20160406
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856 4 _uhttp://www.essachess.com/index.php/jcs/article/view/298
942 _cCF