| 000 | 03107nla2a2200469 4500 | ||
|---|---|---|---|
| 001 | 649530 | ||
| 005 | 20231030040914.0 | ||
| 035 | _a(RuTPU)RU\TPU\network\14692 | ||
| 035 | _aRU\TPU\network\14691 | ||
| 090 | _a649530 | ||
| 100 | _a20160726a2016 k y0engy50 ba | ||
| 101 | 0 | _aeng | |
| 105 | _ay z 100zy | ||
| 135 | _adrgn ---uucaa | ||
| 181 | 0 | _ai | |
| 182 | 0 | _ab | |
| 200 | 1 |
_aSocial networking as an advertising tool in Russia and abroad _fI. A. Ageev [et al.] |
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| 203 |
_aText _celectronic |
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| 300 | _aTitle screen | ||
| 320 | _a[References: 18 tit.] | ||
| 330 | _aThis study contrasts the behavioural patterns of users on Facebook with those on VKontakte using data collected by Facebook and a survey of Russian VKontakte users. The authors analyse the key differences between the two popular social networks, including what users perceived to be the most attractive options, the amount of time spent online and attitudes toward advertising. The results have been used to evaluate the potential of social networks (SMM) for business promotion in Russia. | ||
| 461 | 0 |
_0(RuTPU)RU\TPU\network\14324 _tSHS Web of Conferences |
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| 463 | 0 |
_0(RuTPU)RU\TPU\network\14326 _tVol. 28 : Research Paradigms Transformation in Social Sciences (RPTSS 2015) _oInternational Conference, December 15-17, 2015, Tomsk, Russia _o[proceedings] _fNational Research Tomsk Polytechnic University (TPU) ; eds. I. B. Ardashkin ; N. V. Martyushev _v[01003, 4 p.] _d2016 |
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| 610 | 1 | _aэлектронный ресурс | |
| 610 | 1 | _aтруды учёных ТПУ | |
| 610 | 1 | _aсоциальные сети | |
| 610 | 1 | _aрекламный маркетинг | |
| 610 | 1 | _aбизнес | |
| 610 | 1 | _aсоциальные медиа | |
| 701 | 1 |
_aAgeev _bI. A. _chistorian, local historian _cSenior Lecturer of Tomsk Polytechnic University _f1986- _gIliya Aleksandrovich _2stltpush _3(RuTPU)RU\TPU\pers\33820 |
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| 701 | 1 |
_aKondratyeva (Kondratieva) _bI. V. _cspecialist in cultural studies and social communication _cAssociate Professor of Tomsk Polytechnic University, Candidate of Philosophical Sciences _f1983- _gIrina Vladimirovna _2stltpush _3(RuTPU)RU\TPU\pers\33610 |
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| 701 | 1 |
_aZaviyalova _bZ. S. _cspecialist in the field of culture studies and social communication _cassociate Professor of Tomsk Polytechnic University, candidate of philosophical Sciences _f1981- _gZinaida Sergeevna _2stltpush _3(RuTPU)RU\TPU\pers\33130 |
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| 701 | 1 |
_aGiniyatova _bE. V. |
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| 701 | 1 |
_aZavyalova _bM. P. |
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| 701 | 1 |
_aZavyalova _bM. P. |
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| 701 | 1 |
_aDeakin _bA. K. _gAnn |
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| 701 | 1 |
_aLokotosh _bY. V. |
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| 712 | 0 | 2 |
_aНациональный исследовательский Томский политехнический университет (ТПУ) _bИнститут социально-гуманитарных технологий (ИСГТ) _bКафедра социальных коммуникаций (СК) _h7597 _2stltpush _3(RuTPU)RU\TPU\col\21254 |
| 801 | 2 |
_aRU _b63413507 _c20170120 _gRCR |
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| 856 | 4 | _uhttp://dx.doi.org/10.1051/shsconf/20162801003 | |
| 856 | 4 | _uhttp://earchive.tpu.ru/handle/11683/33086 | |
| 942 | _cCF | ||