| 000 | 03687nla2a2200433 4500 | ||
|---|---|---|---|
| 001 | 649616 | ||
| 005 | 20231030040918.0 | ||
| 035 | _a(RuTPU)RU\TPU\network\14778 | ||
| 035 | _aRU\TPU\network\14776 | ||
| 090 | _a649616 | ||
| 100 | _a20160729a2016 k y0engy50 ba | ||
| 101 | 0 | _aeng | |
| 105 | _ay z 100zy | ||
| 135 | _adrgn ---uucaa | ||
| 181 | 0 | _ai | |
| 182 | 0 | _ab | |
| 200 | 1 |
_aUniversities’ visual image and Internet communication _fG. Okushova, Yu. Stakhovskaya, P. S. Sharaev |
|
| 203 |
_aText _celectronic |
||
| 300 | _aTitle screen | ||
| 320 | _a[References: 9 tit.] | ||
| 330 | _aUniversities of the 21st century are built on digital walls and on the Internet foundation. Their "real virtuality" of M. Castells is represented by information and communication flows that reflect various areas: education, research, culture, leisure, and others. The visual image of a university is the bridge that connects its physical and digital reality and identifies it within the information flow on the Internet. Visual image identification on the Internet and the function that the visual image performs as an electronic communication tool lay the foundation for our research. The key focal point of a university’s visual image on the Internet is its official website. Our research shows that with the development of computer technology, the semantic heterogeneity of universities’ visual images has changed from Web 1.0 to Web 2.0. A university’s web portal both reflects and produces its digital life, which is broader and more informative than the physical life alone, as there are no temporal and spatial boundaries in electronic interactions. Polysemy and directed communication through university’s visual images are effective developments for both online and offline communication for the university. The Internet communication reach all spheres of university life and reflect its content. Visual images of universities, based on electronic communication tools, not only "open" them for digital natives and digital immigrants, but also create a cyberspace for scientific and educational discourse. | ||
| 461 | 0 |
_0(RuTPU)RU\TPU\network\14324 _tSHS Web of Conferences |
|
| 463 | 0 |
_0(RuTPU)RU\TPU\network\14326 _tVol. 28 : Research Paradigms Transformation in Social Sciences (RPTSS 2015) _oInternational Conference, December 15-17, 2015, Tomsk, Russia _o[proceedings] _fNational Research Tomsk Polytechnic University (TPU) ; eds. I. B. Ardashkin ; N. V. Martyushev _v[01076, 5 p.] _d2016 |
|
| 610 | 1 | _aэлектронный ресурс | |
| 610 | 1 | _aтруды учёных ТПУ | |
| 610 | 1 | _aинтернет-коммуникации | |
| 610 | 1 | _aвизуальные образы | |
| 610 | 1 | _aуниверситеты | |
| 610 | 1 | _aимидж | |
| 610 | 1 | _aофициальные сайты | |
| 610 | 1 | _aвеб-порталы | |
| 700 | 1 |
_aOkushova _bG. _gGulnafist |
|
| 701 | 1 |
_aStakhovskaya _bYu. _gYuliya |
|
| 701 | 1 |
_aSharaev _bP. S. _chistorian _cAssociate Professor of Tomsk Polytechnic University, candidate of historical sciences _f1960- _gPavel Sergeevich _2stltpush _3(RuTPU)RU\TPU\pers\37074 |
|
| 712 | 0 | 2 |
_aНациональный исследовательский Томский политехнический университет (ТПУ) _bИнститут социально-гуманитарных технологий (ИСГТ) _bКафедра истории и философии науки и техники (ИФНТ) _h7618 _2stltpush _3(RuTPU)RU\TPU\col\21252 |
| 801 | 2 |
_aRU _b63413507 _c20170120 _gRCR |
|
| 856 | 4 | _uhttp://dx.doi.org/10.1051/shsconf/20162801076 | |
| 856 | 4 | _uhttp://earchive.tpu.ru/handle/11683/33114 | |
| 942 | _cCF | ||