| 000 | 03007nlm0a2200409 4500 | ||
|---|---|---|---|
| 001 | 652286 | ||
| 005 | 20231030041133.0 | ||
| 035 | _a(RuTPU)RU\TPU\network\17550 | ||
| 090 | _a652286 | ||
| 100 | _a20161213d2016 k y0engy50 ba | ||
| 101 | 0 | _aeng | |
| 105 | _ay z 100zy | ||
| 135 | _adrcn ---uucaa | ||
| 181 | 0 | _ai | |
| 182 | 0 | _ab | |
| 200 | 1 |
_aPublicity in Banking Services: Planning and Evaluation _fI. E. Nikulina, G. O. Fangmann, G. Tsevegmed |
|
| 203 |
_aText _celectronic |
||
| 300 | _aTitle screen | ||
| 330 | _aThe article is dedicated to the need of promotion of the bank services. Any bank has an aim of attracting clients and increasing the profitability. The article is considering the concept of publicity, as a form of promoting banking services. The main differences between publicity and other forms of advertising are examined, as well as outlining the concept of publicity and public relations. Objectives and role of bank publicity activities is described. Recommendations on the bank image formation are made. The steps for developing of a publicity program are described. Based on business communication system of the bank, the monitoring process model is offered. The criterion for evaluation of the effectiveness of the publicity program is suggested. | ||
| 333 | _aРежим доступа: по договору с организацией-держателем ресурса | ||
| 463 |
_tInnovation Management, Development Sustainability, and Competitive Economic Growth _oproceedings of the 28th International Business Information Management Association Conference (IBIMA), Seville, Spain, 9-10 November 2016 _v[P. 2357-2365] _d2016 |
||
| 610 | 1 | _aэлектронный ресурс | |
| 610 | 1 | _aтруды учёных ТПУ | |
| 610 | 1 | _aбанковские услуги | |
| 610 | 1 | _aрентабельность | |
| 610 | 1 | _aреклама | |
| 610 | 1 | _aпаблисити | |
| 610 | 1 | _aрекламная деятельность | |
| 610 | 1 | _aсвязи с общественностью | |
| 610 | 1 | _aбизнес-коммуникации | |
| 700 | 1 |
_aNikulina _bI. E. _ceconomist _cHead of the Department of Tomsk Polytechnic University, Doctor of economic sciences _f1958- _gIrina Evgenyevna _2stltpush _3(RuTPU)RU\TPU\pers\30981 |
|
| 701 | 1 |
_aFangmann _bG. O. _ceconomist _cAssociate Professor of Tomsk Polytechnic University, candidate of economic sciences _f1953- _gGalina Olegovna _2stltpush _3(RuTPU)RU\TPU\pers\36085 |
|
| 701 | 1 |
_aTsevegmed _bG. _gGantuyaa |
|
| 712 | 0 | 2 |
_aНациональный исследовательский Томский политехнический университет (ТПУ) _bИнститут социально-гуманитарных технологий (ИСГТ) _bКафедра менеджмента (МЕН) _h150 _2stltpush _3(RuTPU)RU\TPU\col\18855 |
| 801 | 2 |
_aRU _b63413507 _c20210305 _gRCR |
|
| 856 | 4 | _uhttps://ibima.org/accepted-paper/publicity-in-banking-services-planning-and-evaluation/ | |
| 942 | _cCF | ||