| 000 | 02775nlm0a2200421 4500 | ||
|---|---|---|---|
| 001 | 654389 | ||
| 005 | 20231030041259.0 | ||
| 035 | _a(RuTPU)RU\TPU\network\19983 | ||
| 035 | _aRU\TPU\network\19687 | ||
| 090 | _a654389 | ||
| 100 | _a20170426a2016 k y0engy50 ba | ||
| 101 | 0 | _aeng | |
| 105 | _ay z 100zy | ||
| 135 | _adrcn ---uucaa | ||
| 181 | 0 | _ai | |
| 182 | 0 | _ab | |
| 200 | 1 |
_aFeatures of Language Communication in a Multicultural Community: Russian Texts of Advertising Signboards in the Border Cities of China _fE. A. Oglezneva, T. I. Petrova, Jiang Ying |
|
| 203 |
_aText _celectronic |
||
| 300 | _aTitle screen | ||
| 320 | _a[References: p. 199-200 (24 tit.)] | ||
| 330 | _aThe article explores outdoor advertising in Russian in Heihe and Hunchun, which are located in north-eastern China that borders Russia. The article examines Chinese advertizing signboards and advertisements made in the Russian language by the native Chinese, and their compliance with the Russian language standards of graphics and spelling. The purpose of the article is to analyze errors in the graphical form of Russian words and non-compliance with Russian spelling rules in texts of Chinese outdoor advertising in Russian. The authors find typical errors in graphics and spelling in Chinese advertising texts in Russian and explain their reasons. | ||
| 333 | _aРежим доступа: по договору с организацией-держателем ресурса | ||
| 461 | _tProcedia - Social and Behavioral Sciences | ||
| 463 |
_tVol. 236: International Conference on Communication in Multicultural Society (CMSC 2015) _v[P. 194-200 ] _oInternational Conference, 6-8 December 2015, Moscow, Russian Federation _d2016 |
||
| 610 | 1 | _aэлектронный ресурс | |
| 610 | 1 | _aтруды учёных ТПУ | |
| 610 | 1 | _aRussian Federation | |
| 610 | 1 | _aChinese | |
| 610 | 1 | _aрусский язык | |
| 610 | 1 | _aкитайский язык | |
| 610 | 1 | _aошибки | |
| 700 | 1 |
_aOglezneva _bE. A. _clinguist _cProfessor of Tomsk Polytechnic University, Doctor of philological sciences _f1965- _gElena Aleksandrovna _2stltpush _3(RuTPU)RU\TPU\pers\38438 |
|
| 701 | 1 |
_aPetrova _bT. I. _gTatjyana Ivanovna |
|
| 701 | 0 | _aJiang Ying | |
| 712 | 0 | 2 |
_aНациональный исследовательский Томский политехнический университет (ТПУ) _bИнститут международного образования и языковой коммуникации (ИМОЯК) _bКафедра русского языка как иностранного (РКИ) _h3527 _2stltpush _3(RuTPU)RU\TPU\col\18970 |
| 801 | 2 |
_aRU _b63413507 _c20170426 _gRCR |
|
| 856 | 4 | _uhttp://dx.doi.org/10.1016/j.sbspro.2016.12.064 | |
| 942 | _cCF | ||