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| 001 | 654925 | ||
| 005 | 20231030041322.0 | ||
| 035 | _a(RuTPU)RU\TPU\network\20641 | ||
| 090 | _a654925 | ||
| 100 | _a20170529a2016 k y0engy50 ba | ||
| 101 | 0 | _aeng | |
| 102 | _aIT | ||
| 135 | _adrcn ---uucaa | ||
| 181 | 0 | _ai | |
| 182 | 0 | _ab | |
| 200 | 1 |
_aThe expectations and of the population as a basis for the development of the communication program of conscientious attitude formation of the contact audience to the preventive treatment of oncology diseases: on the example of Tomsk _fE. Yu. Nadezhdina [et al.] |
|
| 203 |
_aText _celectronic |
||
| 300 | _aTitle screen | ||
| 330 | _aThe article is devoted to the development of the communication program of conscientious attitude formation of the contact audience to its health in the field of cancer preventive care. The urgency of the problem lies in the fact that in the structure of Russian mortality, oncology is in the second place after cardiovascular diseases. However, the importance of the preventive care in the people’s minds in Russia is not properly formed. As a result, it becomes an actual problem of creating a communication program in the field of cancer preventive care. The communication campaign is based on RACE System (R - research, A - action, C - communication, E - evolution), and must factor in the interests and needs of the contact audience | ||
| 461 | _tPonte | ||
| 463 |
_tVol. 72, iss. 11 _v[P. 335-341] _d2016 |
||
| 610 | 1 | _aэлектронный ресурс | |
| 610 | 1 | _aтруды учёных ТПУ | |
| 610 | 1 | _aнаселение | |
| 610 | 1 | _aкоммуникационные процессы | |
| 610 | 1 | _aонкологические заболевания | |
| 610 | 1 | _aТомск | |
| 701 | 1 |
_aNadezhdina _bE. Yu. _clinguist _cassociate Professor of Tomsk Polytechnic University, candidate of pedagogical Sciences _f1977- _gElena Yurjevna _2stltpush _3(RuTPU)RU\TPU\pers\37733 |
|
| 701 | 1 |
_aEvstegneeva _bE. A. _gEvgeniya Aleksandrovna |
|
| 701 | 1 |
_aKurikova _bN. V. _clinguist _cassociate Professor of Tomsk Polytechnic University, candidate of philological Sciences _f1975- _gNataljya Vladimirovna _2stltpush _3(RuTPU)RU\TPU\pers\36071 |
|
| 701 | 1 |
_aPlastun _bE. V. _gEvgeniya Vladimirovna |
|
| 701 | 1 |
_aShtogrina _bYu. I. _gYuliya Ivanovna |
|
| 701 | 1 |
_aRuchina _bA. V. _clinguist _csenior lecturer of Tomsk Polytechnic University _f1986- _gAleksandra Viktorovna _2stltpush _3(RuTPU)RU\TPU\pers\36767 |
|
| 712 | 0 | 2 |
_aНациональный исследовательский Томский политехнический университет (ТПУ) _bФизико-технический институт (ФТИ) _bКафедра иностранных языков физико-технического института (ИЯФТ) _h6715 _2stltpush _3(RuTPU)RU\TPU\col\18736 |
| 712 | 0 | 2 |
_aНациональный исследовательский Томский политехнический университет (ТПУ) _bИнститут международного образования и языковой коммуникации (ИМОЯК) _bКафедра русского языка как иностранного (РКИ) _h3527 _2stltpush _3(RuTPU)RU\TPU\col\18970 |
| 801 | 2 |
_aRU _b63413507 _c20170529 _gRCR |
|
| 856 | 4 | _uhttp://dx.doi.org/10.21506/j.ponte.2016.11.25 | |
| 942 | _cCF | ||